On TikTok, shoppers come in all styles. Some are deal-hunters chasing bargains, while others spot the latest trends and inspire others. Convenience shoppers prefer quick buys, and value-driven consumers support brands that align with their beliefs.
You’re the ultimate deal-hunter! Always snagging the best bargains, ensuring you get top value for your money spent. A comparison champion, you research for the best prices, analyse all the reviews and maximize your purchasing decisions. But you don’t just look for discounts; you seek out the most valuable deals – a natural, especially during the mega sales season.
Your playground? E-commerce marketplaces! Because no one browses through and compares options as well as you do. With TikTok as your secret weapon, you’re always discovering new things and it’ll surely be added to your cart (only after you’ve checked all the reviews, of course).
“Quick and easy” is your mantra! Some people spend hours on end shopping but you’re all about efficiency, convenience, and saving time. Enjoying the perks of online shopping's nonexistent checkout lines, you value your time and want to use it for what matters most. So why waste time at the mall, right?
You love being able to browse a wide selection of products from the comfort of your couch (or wherever you’d like). The words “fast shipping and next-day delivery” are what you’re always on the lookout for. You’re all about personalized recommendations on websites and apps because they make it all so easy, and not to mention, breezy!
The hashtag #TikTokMadeMeBuyIt was tailor-made for you. You’re highly intuitive and have a gift for uncovering hidden gems that no one knows about before they blow up on the mainstream. With a talent for discovering all the trendy must-have products everyone wants, it’s clear why you’re an inspiration! You’re the people’s go-to trusty source when it comes to solid recommendations – a trendsetter, indeed.
But when it comes to shopping, you’re not all about the hype or what’s ‘in’ at the moment. You trust your instincts and enjoy the thrill of the hunt – it’s all about the journey to discovery that makes your experience an exciting adventure.
The conscious shopper is what you are! If there’s anything more important to you than the latest product buzz, it’s the environment. You go the extra mile when it comes to shopping because every purchase you make needs to be kind to the planet. Quality and sustainability are your top priorities, no matter what’s trending. The latest shoes? Only if it's made of recycled items!
You’re the shopper who cares about your environmental footprint more than anything. Even if it means paying more than for cheaper options, you’re committed to the cause! You only stand for brands that share your values – because actions speak louder than words, right?
Curious about your own shopping personality? Take our 3-minute TikTok's Shopper Persona quiz!
Discover My Persona
Understanding your clients' shopping habits is the key to crafting creatives that resonate with them. Download our Creative Guide for pro tips!
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TikTok is at the forefront of Shoppertainment, driving discovery to purchase. It is important for brands to show up where it matters to grow traffic and drive sales.
