Mega Sales
is here, again!

Master the art of Shoppertainment and make this year-end shopping season a mega success for your business.

Pace Up Your Shoppertainment
90% of TikTok users shopped during Mega Sales 2023

TikTok leads the future of shopping with Shoppertainment. Where content doesn’t just entertain – it fuels commerce.

Grow Sales with Full-Funnel
1 in 2 TikTok users purchase featured products discovered on TikTok

TikTok turns discovery into commerce. Grow your reach and drive sales with TikTok's full-funnel ad solutions.

Drive Commerce with Results
TikTok drives 2x higher ROAS against other media average

TikTok delivers impact and efficiency – the ultimate growth opportunity to boost your sales and maximize your ROI.

Pace Up Your Shoppertainment
90% of TikTok users shopped during Mega Sales 2023

TikTok leads the future of shopping with Shoppertainment. Where content doesn’t just entertain – it fuels commerce.

Grow Sales with Full-Funnel
1 in 2 TikTok users purchase featured products discovered on TikTok

TikTok turns discovery into commerce. Grow your reach and drive sales with TikTok's full-funnel ad solutions.

Drive Commerce with Results
TikTok drives 2x higher ROAS against other media average

TikTok delivers impact and efficiency – the ultimate growth opportunity to boost your sales and maximize your ROI.

Source:
(1) TikTok commissioned study conducted by Kantar Profile, SEA, 2024
(2) TikTok Marketing Science, Marketing Mix Modeling, SEA, 2023, conducted by Nielsen

Mega Sales Guides

Discover the secrets to win the shopping race. Learn from our expert strategies, pro tips, and actionable insights.

Mega Sales Playbook

Unlock the full potential of your TikTok Mega Sales campaigns with our comprehensive Playbook. Inside, you'll find preparation checklists, media recommendations, and a deep dive into campaign fundamentals. As well as our recommended solutions, creative tips, and real-world case studies to elevate your strategy. Designed to guide you through every step, this Playbook ensures you're ready to maximize success during Mega Sales season.

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SEA Mega Sales Key Days Strategy

Maximize success this Mega Sales with our Key Days Strategy One Pager! Get expert insights on product mixes, bidding strategies and a tailored LIVE plan to boost your brand’s visibility in these seasonal moments. Crafted to help you deliver a winning LIVE framework that’ll ensure your brand stands out and drive more sales to win big during TikTok Mega Sales 2024!

Download Report

SEA Shop Ads x Mega Sales Edition

This Mega Sales, double your conversions with TikTok’s Shop Ads Strategy. Tap into high purchase intent audience and unlock higher GMV growth using our all-in-one guide, packed with budget tips and Shop Ads media recommendations to help you maximize growth effectively.

Download Report

Mega Sales 2024 On-Demand Videos

Catch up on all the insights, mega strategies, and key takeaways you need for business success with our on-demand video!

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The Mega Sales Opportunity: Pace up your Shoppertainment

Hanny Sanjaya
Head of Growth Partnerships, TikTok Indonesia

Get ready for the biggest shopping season of the year in Indonesia! Elevate your sales to new heights and pace up your Shoppertainment strategy this Mega Sales season.

Go Full-funnel: Grow Sales & Drive Incremental GMV

Adithia Pratama
Channel Revenue Partnerships Lead, TikTok Indonesia

Learn how to tailor Mega Sales strategies with our suites of full-funnel product solutions. Discover the power of TikTok and Tokopedia in driving incremental impact for your business. Don’t miss this opportunity to elevate your commerce strategy!

Win with Mega Strategies

Brenda Lu
Client Solutions Manager, TikTok Indonesia

Veriyanta
Regional Brand Marketing, IMC, SEA ShopTokopedia

Discover media strategies to help you plan and optimize for Mega Sales. Drive your commerce everywhere with TikTok that brings you the best ROI. If you are a ShopTokopedia and Tokopedia seller, follow PACE framework to help you integrate media, commerce and content succes all in one.

Success Stories: Versuni Homelife Indonesia

Seto Anggoro
Ecommerce & Modern Retail Lead, Versuni Homelife Indonesia

Hear from Versuni on how they achieved success on TikTok and Tokopedia. Don't miss this opportunity to learn from the best and discover how these insights can bring your business forward. Prepare to be inspired!

Creative Personas: Creativity That Drives Purchases

Eugenia Clara
Creative Strategist, TikTok Indonesia

Explore creative strategies tailored to different shopping personas. Get insights on creating content that resonates with diverserse audiences,boost engagement, and drive purchases this Mega Sales

The Next Wave of Commerce

Moderator:
Bill Rich, Growth Partnerships Lead, TikTok Indonesia

Panelist:
Boy Susanto, Head of Sales Tokopedia Marketing Solutions, Tokopedia
Fiona Anjani Foebe, CMO, Scarlett
Verina Violetta, Advertising Business Director, F-Commerce Indonesia

Join us for an engaging discussion where our expert panellists discuss how TikTok drives commerce everywhere, setting the stage for the next wave of commerce. Learn key strategies to get ahead of the curve and leverage the power of TikTok to boost your business.

Mega Sales Thailand 2024

Jinny Cholticha
Head of Client Partnerships, TikTok Thailand

Dew Sarinya P.
Head of Channel Partnership, TikTok Thailand

Pattie Menming
Head of Growth Partnership, TikTok Thailand

Rawin Chirakranont
Creative Strategist, TikTok Thailand

Cindy Uvimolchai
Head of Client Solutions, TikTok Thailand

Yong Yong Leowarin
Content Solutions, TikTok Thailand

Engage effectively with your clients this shopping season. Learn to strategize and gain insights to drive commerce everywhere. Turn your reach into buyers and make every view count with TikTok!

The Mega Sales Opportunity: Pace up your Shoppertainment

Naree Nguyen
Head of Brand Partnership, Key Accounts, TikTok Vietnam

Get ready for the biggest shopping season of the year in Southeast Asia! Elevate your sales to new heights and pace up your Shoppertainment strategy this Mega Sales season.

Go Full-funnel: Grow Sales & Drive Incremental GMV

My Lam
Client Solutions Manager, TikTok Vietnam

Learn how to tailor Mega Sales strategies with our suites of full-funnel product solutions. Discover the power of TikTok and TikTok Shop in driving incremental impact on your business. Don’t miss this opportunity to elevate your commerce strategy!

Win with Mega Strategies

Vincent Ngo
Key Account Partnership, Vertical Lead, TikTok Vietnam

Hy Nhat Tran
Regional Brand Marketing, TikTok Shop SEA

Anh-Minh Tran
Manager, IMC Campaign, TikTok Shop Vietnam

Discover media strategies to help you plan and optimize for Mega Sales. Drive your commerce everywhere with TikTok that brings you the best ROI. If you are a Shop seller, follow PACE framework to help you integrate media, commerce and content succes all in one.

Client Showcase: Success Stories from TH milk

Vanessa Nguyen
Key Account Partnership Manager, TikTok Vietnam

Explore creative strategies tailored to different shopping personas. Get insights on creating content that resonates with diverserse audiences,boost engagement, and drive purchases this Mega Sales

Creative Personas: Creativity that Drives Purchases

[External Speaker] Tu Vo
Co-founder & Creative Director,TCC & Partners Agency

Explore creative strategies tailored to different shopping personas. Get insights on creating content that resonates with diverserse audiences,boost engagement, and drive purchases this Mega Sales

Partner Sharing: Pancake - Turn Every Interaction into a Better Business Opportunity

Hue Do
Marketing Manager, Pancake

Hear from our partners on key tips on Mega Sales success

Partner Sharing: Byte Media - PACE in Mega days

Stephen Nguyen
Chief Growth Officer, Byte Media

Hear from our partners on key tips on Mega Sales success

Partner Sharing: OnPoint - Boosting Social Commerce for Mega Success

Jen Doan
Commercial Director, On Point

Hear from our partners on key tips on Mega Sales success

TikTok Academy: Win the Shopping Race This Mega Sales

Gin Ng
Brand Partnership Manager (Strategic Accounts, Ecom), TikTok SEA

Marlin Tanisaro
Client Solutions Manager, TikTok SEA

Chi Zhang
Brand Partnerships Manager (Key Accounts), TikTok SEA

Discover how to harness the megasales opportunity and blend it seamlessly with insights from our PACE sessions. Furthermore, gain full-funnel mastern as you learn strategies to boost sales and drive incremental GMV, taking your business to new heights.

Like TikTok Academy content? see more on tiktokacademy-sea.com

TikTok Academy: WiMega Sales opportunity: Pace up your Shoppertainmentn the Shopping Race This Mega Sales

Patricia Goh
Head of Brand Partnerships, SG and MY

Get ready for the biggest shopping season of the year in Southeast Asia! Elevate your sales to new heights and pace up your Shoppertainment strategy this Mega Sales season.

Win with PACE and Go Full-Funnel

Ajith
Head of Growth Partnership, MY

Learn how to tailor your Mega Sales strategies with the PACE framework and our suites of full-funnel product solutions. Discover the power of TikTok and TikTok Shop in driving incremental impact for your business!

Crafting Compelling Creatives for the 4 Shopper Personas

Aloysius Lee
Creative Strategist, APAC

Discover the Shopper personas and how to craft compelling creatives that resonates

Winning Strategies for Mega Sales Success

Loh Jun Wei
Client Solutions Lead, MY

Discover media strategies to help you plan and optimize for Mega Sales. Drive your commerce everywhere with TikTok that brings you the best ROI.

Panel discussion: TikTok is the New Wave of Commerce

Moderator:
Kenn Wee
Head of Agency Partnerships, MY

Speakers:
Krisha Dy
Brand Experiences Director, South ASEAN Hub, Colgate Palmolive

Sujith Rao
Managing Director for Commerce, SEA, Publicis

Ming Wei
CEO & Founder, Boom Media

Hear from brand and agency experts on how to drive success on TikTok this Mega Sales season

Celebration: Destination TikTok

Paolo David
Head of Brand and Growth Partnerships, Philippines

Discover how the community on TikTok celebrate Christmas on the platform

Mega Sales Shopping Behaviours

Grace Yeo
CPG & Tech Lead

Learn about Mega Sales shopping behaviours and the 4 shopper personas

How Unilever Delivered Mega Sales Success

Grace Yeo
CPG & Tech Lead

Unilever's Holiday 2023 campaign on TikTok

How to Play This Season

Joseph Albert Meñez
Channel Partnerships Lead, Philippines

Get the recommended TikTok strategies to boost your business during the Holidays and Mega Sales season, whether you have your own dot.com, TikTok Shop or offline.

Panel discussion: TikTok is the New WavSolutions for Successe of Commerce

Jardy Adolfo
Head of Client Solutions, Philippines

Learn about latest AI creative solutions and exciting sponsorship packages to help you win in the biggest shopping season of the year.

How Future Glow Delivered Holiday Success

Caitlin Gregorio
Marketing General Manager

Hear from Future Glow on how they achieved significant results through their TikTok Holiday campaign.

Winning Commerce with TikTok

Alea Acero
Brand Partnerships Manager, Growth, Philippines

Franco Aligaen
Marketing Lead, TikTok Shop Philippines

Floren Camille Osido
Client Solutions Manager

Niks Fojas
TF&B Category Lead, TikTok Shop Philippines

Jeff Orpilla
Brand Partnerships Manager, Philippines

Ariana Henares
Head of E-Commerce, Nestle

GB Samson
Co-Founder and Business Development Director, M-Commerce

Andrea Syling
Digital Perfomance Lead Open Mind

Grow your TikTok Shop GMV with PACE, and hear from experts from Nestle, Open Mind and M-Commerce.

Driving Full Funnel Success and Measuring Impact

Tin Cardema
Channel Partnerships Manager, Philippines

Cam Torres
Client Solutions Manager, Philippines

Achieve full funnel success and how to measure the impact of your TikTok campaign.

TikTok Shoppers Persona Quiz

They say self-discovery leads to understanding others.

Take our fun quiz to uncover your shopping personality and learn how to target the diverse shoppers on TikTok like you. See the world through different eyes to target effectively!

Discover My Persona

Read More Inspiration

Explore how other brands leveraged TikTok solutions to pace up their Shoppertainment and drive commerce with results.

Maybelline

Full-Funnel Success: Maybelline Thailand Builds Awareness and Consideration for New Product Launch on TikTok

Get Inspired
Nestlé

A PACE-fueled Victory:
Nestlé Philippines Dominates the 4.4
Summer Saya Campaign on TikTok

Get Inspired
Zucca

Unveiling The Secrets Behind Zucca's Success In Double-date Mega Sales

Get Inspired
Versuni

Thriving in a Competitive Season:
How Philips Versuni Skyrocketed Sales During Ramadan

Get Inspired
Coco & Eve

Lower Funnel Triumph: Coco & Eve’s Effective Lower Funnel Campaign Drives Incremental Conversions

Get Inspired
Samsung

Samsung's retargeting recipe: blending branding and performance ads to capture potential customers

Get Inspired
Speaker to be announced
Nestlé

A PACE-fueled Victory:
Nestlé Philippines Dominates the 4.4
Summer Saya Campaign on TikTok

Get Inspired
Zucca

Unveiling The Secrets Behind Zucca's Success In Double-date Mega Sales

Get Inspired
Versuni

Thriving in a Competitive Season:
How Philips Versuni Skyrocketed Sales During Ramadan

Get Inspired
Coco & Eve

Lower Funnel Triumph: Coco & Eve’s Effective Lower Funnel Campaign Drives Incremental Conversions

Get Inspired
Samsung

Samsung's retargeting recipe: blending branding and performance ads to capture potential customers

Get Inspired