Driving Online Sales
with TikTok

Coco & Eve, the global multi-award-winning Bali-inspired beauty brand, is celebrated for products like the “Like a Virgin” hair masque, which became a fan-favorite on TikTok.

Founded by a Singapore-based Australian expat couple, the brand blends Bali’s natural treasures with innovative beauty solutions. To enhance the online sales of their hair care and tanning products even more, Coco & Eve turned to TikTok as a key platform in the Shoppertainment scene. To further understand the impact of their investments in TikTok advertising solutions, they wanted to measure the incremental lift from their TikTok ad campaigns and validate the platform’s effectiveness in reaching new customers and driving sales. The study revealed a significant increase in sales, demonstrating TikTok’s impact and further solidifying Coco & Eve’s strategy to achieve business success with TikTok.

Strategic Targeting and Cost-Efficient Bidding to Maximize Impact

To maximize sales, Coco & Eve used the web conversion objective in their TikTok campaigns. They strategically utilized an exclusion website custom audience to filter out users who had purchased in the past 180 days, focusing their efforts on attracting new customers instead.

This approach was highly effective and led to an 81% increase in new customers. By tracking events on their website, Coco & Eve effectively targeted their ads, resulting in a 45% increase in overall conversions and significantly boosting the impact on new audiences. Additionally, Coco & Eve also leveraged on TikTok’s Lowest Cost bidding strategy to maximize the volume of website conversions in a cost-efficient manner.

This approach not only helped them achieve the brand’s objectives while maintaining budget control but also contributed to an 80% incremental lift in purchases – showcasing the power of their well-optimized campaign strategy.