Unveiling The Secrets Behind Zucca's Success In Double-date Mega Sales

Leveraging TikTok’s Sponsorship Package to drive sales during 9.9, 10.10, 11.11, and 12.12 Mega Sales 2023.

+19.4%
Lift in Shop Ads bidding efficiency
-8.3%
CPA (Complete Payment) for users that were first primed with Branding Ads
+9.5%
Conversion Rate Lift for users that were first primed with Branding Ads

Zucca Recognizes
Double-date Campaigns Opportunities

Started its journey on social media, ZUCCA has now become a top name in the Malaysian modest fashion industry, celebrated for its stylish and affordable daily wear specifically designed for Muslim women. It is also widely known for adopting a real-time retailing model to respond swiftly to evolving fashion trends and customer preferences.

As a growing business, ZUCCA aimed to significantly boost its sales during the 2023 9.9, 10.10, 11.11, and 12.12 Mega Sales. The brand recognized the significant opportunities presented by these double-date campaigns, and TikTok as a leader in Shoppertainment gave ZUCCA the perfect tool to leverage this monthly shopping rush. Through branding and performance campaign inclusion from TikTok Sponsorship Package, ZUCCA’s story turned into a major success for the brand.

Winning Customers’ Hearts through TikTok LIVE

With captivating presentations by the hosts, clear audio, and vibrant lighting and background, ZUCCA successfully elevated its LIVE sessions to stand out during the Mega Sales.

The brand also experimented with multiple Shop Ads, especially LIVE Shopping Ads (LSA), to reach more potential customers. TikTok recommended Branding Ads to further optimize the result for ZUCCA. This led to a 9.5% higher conversion rate and an 8.3% lower cost per acquisition (CPA) for users who were first primed with Branding Ads.

What's equally important is that ZUCCA used LIVE sessions and videos to engage customers way before the Mega Sales, setting campaigns with a 'Community Interaction' objective to build a strong community presence. This approach effectively expanded ZUCCA’s audience base and turned Mega Sales into a powerful opportunity to drive more sales by retargeting Shop Ads to those who have interacted with the brand.

Maximizing Sales Conversion with Shop Tab & Shop Ads Placements

ZUCCA utilized the Shop Tab to showcase its latest fashion series and optimized the dedicated Flash Sales section on top of the tab to create a sense of urgency among customers.

Additionally, the brand also provided Seller Vouchers. By offering these limited-time discounts or exclusive deals, ZUCCA successfully captured the attention of shoppers looking for the latest bargains and prompted quick decision-making to check out. The effectiveness of this approach is further amplified by TopView and Shop Ads placements. TopView enabled ZUCCA to quickly boost brand awareness and capture new audience through premium, high-impact video placement. Subsequently, Branding Ads helped ZUCCA to optimize Shop Ads by retargeting the net-new audience.

Building on this foundation, ZUCCA effectively transformed traffic into sales and elevates the shopping experience during the Mega Sales by utilizing a comprehensive suite of LIVE Shopping Ads (LSA), Video Shopping Ads (VSA), and Product Shopping Ads (PSA). Not only that, ZUCCA also saw a 19.4% lift in Shop Ads bidding efficiency—lowering the cost per action while increasing the competitiveness of its ads.

TikTok Solutions Toolkit

Video Shopping Ads

Displays shoppable videos on users’ For You Page, offering a seamless in-app payment experience.

LIVE Shopping Ads

Directs users to your brand's livestream for an engaging and interactive real-time shopping experience.

Product Shopping Ads

Lets users discover your products in the Shopping Center via product listings.

TopView

Highlights your brand to users immediately upon opening TikTok with a high-impact video placement.

Start Strategizing for Your Mega Sales Success

ZUCCA’s strategic use of TikTok’s features as a Shoppertainment platform has set a new benchmark in engaging customers and boosting sales, driving the brand’s growth by 430% last year. By leveraging high-quality LIVE, engaging the TikTok community, and experimenting with multiple ad formats, the brand's story highlights how these strategies can help pave the way for Shoppertainment success during the highly-anticipated Mega Sales.

Prepare your brand  for a big win during Mega Sales

Contact TikTok Partnership Manager through the Mega Sales Contact Form today and set the stage for your Shoppertainment success!

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TikTok is at the forefront of Shoppertainment, driving discovery to purchase. It is important for brands to show up where it matters to grow traffic and drive sales.

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